I have a feeling the new rewards will be just like the new TSW loyalty rewards (http://www.thesecretworld.com/membership). Basically this new system encourages people to subscribe into the future in order to get new rewards, as opposed to building up a huge block of points to be used. Not sure how this will work exactly, as TSW is a B2P game with rewards for being a subscriber. I wonder if this is a step towards them making AO B2P?